Customer-obsessed growth leader, AI builder, and proud mom learning as I go.
Michelle is a customer-led growth leader with deep experience scaling Customer Success and Onboarding functions in high-growth B2B SaaS environments. Currently serving as a senior leader at ActiveCampaign, she oversees global success and onboarding teams with a focus on retention, expansion, and building scalable operating models that drive durable revenue growth. She has a proven track record of designing differentiated engagement strategies across high-touch and tech-touch segments, delivering measurable improvements in Gross and Net Revenue Retention.
She works closely with executive leadership and cross-functional partners across Product, Growth, and Operations to translate strategy into execution. Michelle is particularly passionate about leveraging AI to transform internal operating models—using automation, predictive signals, and AI-powered workflows to improve efficiency, customer outcomes, and operating leverage at scale.
Michelle holds a Master’s degree in Marketing Communications and Advertising from Kingston University, London, and a Bachelor’s degree in Commerce from University College Dublin. Her combined background in marketing, customer experience, and program execution enables her to bridge strategy and delivery in complex, fast-growing organizations.
