Phorest was founded in Ireland in 2003 to help salon owners get their clients in more often, spending more, and generating referrals. Phorest now has over 120 employees and has a strong presence in the UK, Finland, Germany, Australia, and the US.


We chose Susquehanna Growth Equity because they shared the same long-term, patient mindset on building a successful business, an outlook that was missing from years of discussions with other firms. During due diligence, the feedback on Susquehanna's approach from the other CEOs was authentic and incredible.

  • Led global packaging study to better match customer needs to product offer
  • Partnered with leadership team to revamp their global payments offering and improve the processing margin
  • Facilitated US market entry and helped setup first US office, developing channel sales, customer journey mapping, and health scoring
Meet the team behind Susquehanna's Founder-centric success stories